Mission
Legacy Christian Academy develops strong leaders with biblical convictions who are equipped to succeed in college and beyond.
One School.
One Mission.
One Brand.
The Legacy Christian Academy brand is more than a logo — it reflects our mission, our values, and the community we have built together. From our youngest learners in Pre-K 3 to our graduating seniors, every student, employee, coach, and family is part of one Legacy. Every interaction, publication, event, and communication shapes how our school is experienced and remembered.
We are one Brand. One Legacy.
Explore
Unifying Our Brand.
As members of the Legacy community, we each play a role in maintaining the integrity of our school and how it is represented — with a shared foundation for thoughtful, consistent decisions.
Learn About Unifying Our Brand
Building Our Brand.
Far more than a logo or mark, our brand is our reputation — built through logos, colors, typography, and every official expression of Legacy Christian Academy.
Learn About Building Our Brand
Promoting Our Brand.
They are intended to guide, not dictate, the creation of communications while ensuring our visual identity and messaging remain unified across every department, program, and campus.
Learn About Promoting Our Brand
Protecting Our Brand.
No set of guidelines can address every situation. Representing Legacy well requires good judgment, careful consideration, and a shared commitment to excellence as our identity evolves.
Learn About Protecting Our BrandOur Mission & Vision
What We Stand For
Vision
Legacy Christian Academy will be the school of choice for committed Christian families in North Texas who desire the best Christ-centered education for their children.
- Challenging Academics
- Robust Fine Arts
- Competitive Athletics
- Positive Mentoring
- Covenant Partnerships
About This Guide
Stewards of the LCA Brand
Our name, logos, and visual identity are among Legacy Christian Academy’s most valuable assets. They represent more than a school — they reflect our mission, our community, and the excellence we strive to uphold every day.
Because of that, every use of the Legacy Christian Academy name and brand should reinforce one clear, consistent identity. Our Branding Policy exists to protect that identity while providing guidance for employees, families, volunteers, vendors, and community partners.
Read the Branding PolicyWhen Does the Branding Policy Apply?
The Branding Policy should be reviewed whenever Legacy Christian Academy’s name, logos, trademarks, or other brand assets are used in an official or public-facing capacity, including:
- Apparel and merchandise
- Athletics and spirit wear
- Club and organization materials
- Photography and promotional content
- Websites and social media
- Printed materials and event signage
- Vendor-created products
Whether you’re a faculty member, coach, parent, volunteer, vendor, or booster organization, these standards help ensure Legacy is represented consistently and appropriately.
Before You Create…
To help protect the Legacy brand, please review the Branding Policy before:
- Ordering apparel or promotional items
- Creating online team stores
- Designing spirit wear
- Producing photography for commercial or promotional use
- Using Legacy logos on websites or social media
- Printing materials that include the Legacy name or logo
Our Logos
Four-Tier Logo System
The Legacy Christian Academy logo is the most recognizable expression of our identity. It represents our mission, our community, and the generations of students who have called Legacy home. Consistent use of our logos strengthens recognition, reinforces trust, and presents one unified school across every campus, department, program, and athletic team.
To protect the integrity of the Legacy brand, always use approved logo files provided by the Office of Marketing & Communications. Logos should never be recreated, altered, stretched, or combined with other graphics. Following these standards ensures every representation of Legacy Christian Academy reflects the excellence and professionalism our community expects.
Approved Logo Suite
Use the appropriate logo for your audience and application. Each version has been designed to provide flexibility while maintaining a consistent visual identity.
Tier 1 — Principal Logos The signature mark of our school — use on all official LCA communications.
The signature mark of our school and strongest visual symbols of our brand. Full-color horizontal and vertical versions are preferred. One-color formats are appropriate when ink colors are limited.
- Horizontal and vertical full-color versions preferred
- One-color formats for limited ink applications
Tier 2 — Departments & Programs Secondary logos for departments and special programs.
Secondary logos for specific departments and special programs — Professional Schools, Athletics & Activities, PTF, Band, and more. Do not create derivations; contact Marketing & Communications for approval.
Tier 3 — Programs & Clubs Crest-based logos for programs and clubs.
Consistent crest-based style for particular programs and clubs. Marketing & Communications creates new Tier 3 logos using a standardized template.
Tier 4 — Auxiliary & Events Signatures for auxiliary programs and events.
Signatures for auxiliary programs and events such as Eagle Eyes and the TJ Tomeny Legacy Classic. Do not create derivations without approval.
- Primary Logo
- Preferred for most school communications and marketing materials.
- Secondary Logo
- Use when space or layout requires an alternate configuration.
- Athletics Logos
- Reserved for official Legacy Athletics communications, uniforms, and approved athletic applications.
- School Marks & Icons
- Use only in approved supporting applications.
Do not alter our logos. Always use official logo artwork. Do not change colors, proportions, or elements — and never typeset the wordmark yourself. For additional guidance, contact Marketing & Communications.
Logo Usage
Clear Space, Size & Common Mistakes
Respectful logo usage ensures Legacy stands out distinctly in every environment — from printed materials to digital communications.
Clear Space
Clear space is the area surrounding the logo that should be free of all extraneous elements.
- Horizontal logos: minimum 15% of logo height on all sides
- Vertical logos: minimum 10% of logo height on all sides
Minimum Size (Tier 1)
Scale may increase as needed, but avoid sizes smaller than these when possible:
- Horizontal logo: 0.375″ tall (crest height)
- Vertical logo: 0.625″ tall (crest height)
Legibility is always the top priority. Contact Marketing & Communications for unusual applications.
When using any Legacy Christian Academy logo, remember these guiding principles:
- Use only official, high-resolution logo files.
- Maintain adequate clear space around the logo.
- Preserve the logo’s proportions and colors.
- Select the version that provides the greatest legibility for the application.
Incorrect Usage — Avoid These
Don’t use the logo on backgrounds with insufficient contrast.
Don’t change the color of the logo.
Don’t change the size, position, or relationship of logo elements.
Don’t distort the logo or size it disproportionately.
Don’t use the logo as text within a headline or sentence.
Don’t recreate or redraw the logo — always use official artwork.
School Colors
LCA Green & LCA Gold
Our primary colors should always be the prominent colors. Click any swatch to copy its hex value. Use these specifications rather than automatic software conversions when possible.
Secondary & Accent Colors
Additional colors add variety in combination with primary colors. They should never replace LCA Green or LCA Gold as the dominant palette.
Typography
Fonts That Tell Our Story
When used correctly and consistently, typography provides an immediate visual connection to Legacy Christian Academy.
Headlines · Oswald
Legacy Christian Academy
Oswald Regular for headlines. Alternative: Trade Gothic Next Condensed.
Subheads · Vollkorn
Christ-Centered Excellence
Vollkorn Bold for subheads. Alternative: Georgia.
Body · Open Sans
Body copy Open Sans Regular. Limit bold and italics — use them only to highlight specific words or phrases so they stand out.
Alternative: Calibri (Microsoft Office).
Athletic Font
Eagles Athletics
NCAA Arizona Wildcats Tucson — reserved for athletic teams only (baseball, football, softball, soccer, etc.).
Font safety: Primary fonts are free on Google Fonts and available in Google Docs and Adobe Creative Cloud. Do not download fonts from unverified sources — many have personal-use-only restrictions.
Email Signatures
A Consistent Professional Presence
LCA recommends that all employees use standard email signatures — like an electronic business card. Set up in Gmail using Georgia: bold for name and credentials, italic for job title, regular for school details.
Name Here, Credentials
Job Title
Legacy Christian Academy | South Campus
5000 Academy Drive, Frisco, TX 75034
000.000.0000 ext. 000
Job Title
Legacy Christian Academy | South Campus
5000 Academy Drive, Frisco, TX 75034
000.000.0000 ext. 000
Name Here, Credentials
Job Title
Legacy Christian Academy
Job Title
Legacy Christian Academy
“But those who wait on the Lord shall renew their strength. They shall mount up with wings like eagles, they shall run and not be weary, they shall walk and not faint.” Isaiah 40:31 (ESV)
Materials
Stationery System
Official letterhead, envelopes, business cards, and note cards maintain a unified look across campuses and departments.
Letterhead
Versions are set up for each campus. South Campus: 5000 Academy Drive, Frisco, TX 75034.
Business Cards
Include name, title, campus address, direct and main phone lines, legacyca.com, and email.
Envelopes & Note Cards
No. 10 envelope and note card templates follow the same typography and color standards as letterhead.
Need Files?
Contact Marketing & Communications for approved templates, logo artwork, and Adobe ASE color files.
For Families
Parent & Partner FAQs
Questions families and community partners often ask about representing Legacy respectfully.
Can parents or volunteers use the LCA logo?
Official brand guidelines apply to school-generated and school-sponsored materials. Parents and unofficial groups are encouraged to respect the brand, but should contact Marketing & Communications before using logos on flyers, social media, or merchandise — we can offer guidance and official artwork when appropriate.
Can I create a custom logo for my class, club, or event?
Please do not create derivations of official logos. Tier 3 and Tier 4 logos are created only by Marketing & Communications using approved templates. Special circumstances may warrant new program logos — the team will determine if a program qualifies for official treatment.
What colors should I use for party decorations or volunteer materials?
LCA Green (#154734) and LCA Gold (#FFB81C) should be dominant. Accent colors may supplement but should not replace the primary palette. Spirit Shop merchandise may vary seasonally with approval.
Where can I download official logo files?
Always use official logo artwork from Marketing & Communications — never recreate or redraw the mark. Email morgan.martin@legacyca.com to request the correct file format for your project (print, web, or merchandise).
Which fonts should I use in Google Docs or PowerPoint?
Use Oswald for headlines, Vollkorn Bold for subheads, and Open Sans for body copy. If primary fonts are unavailable, use Trade Gothic Next Condensed, Georgia, and Calibri respectively. Athletic materials should use the approved NCAA Wildcats Tucson font only for team branding.
Can athletics parents use the Eagles logo on team spirit wear?
The LCA Athletics & Activities logo is reserved for materials that identify and promote LCA athletics. Internal and external usage must be approved by the Senior Director of Athletics and Activities. Contact Marketing & Communications for the correct version and background color.
Who do I contact with brand questions?
Reach out to Morgan Martin, Director of Marketing, at morgan.martin@legacyca.com or 469.633.1330 ext. 254.
We’re Here to Help
Marketing & Communications
Questions about brand guidelines, logo files, or creating communication materials? Our team is ready to assist.
Morgan Martin
Director of Marketing
morgan.martin@legacyca.com 469.633.1330 ext. 254General Inquiries
Legacy Christian Academy · South Campus
5000 Academy Drive, Frisco, TX 75034 469.633.1330Represent Legacy with Excellence
Consistent branding strengthens trust with families, alumni, and the North Texas community. When in doubt, ask — we’re happy to help you get it right.